To sell online, your visitor must be comfortable with you. Many times, the only way to gain your customer’s trust is through the appearance of your pizzeria websites.
You must think of your website as representing you and your business. You wouldn’t go to meet a potential client wearing a pair of sandals and ripped jeans. In that same manner, you don’t want your website to appear unprofessional and disorganized.
There are many different elements to constructing the type of website that will gain your visitor’s confidence and rake in pizza sales on a daily basis. Let’s take a closer look at some of them.
Your website must look professional
This doesn’t mean having flashy graphics, or noisy multimedia. It must be a neat, clean, comfortable look. One that conveys the message that this is not something thrown together by your 13-year-old nephew but designed by a professional who didn’t just learn website design last week.
Your website must be convincing
Now you must grab your visitors attention and show them the benefits of buying your pizza
The copy should include:
You have mere seconds to catch your prospect’s attention and interest him or her enough to keep reading.
Your sales pitch for your pizza should get you customers attention and lead him through each successive step, never losing interest enough to click away from your site.
Proof by The biggest way to build social proof about the quality of you offer is by displaying testimonials from your other customers.
Take away risk
Explain how safe and secure ordering from you will be, and make sure to include a refund assurance if the customer is not satisfied.
Close with a call to action: Be explicit about what the reader should do next to order your pizza. Vague, unclear or confusing instructions will cost you a sale.
Your Website Must Be Secure
At least the part of it where payments are processed needs to be secure. The way to have this done for you is by using a secure server. Make sure to tell your customer somewhere near the payment button that they will be taken to a secure form to place their order.
Your Delivery Process Must be Instant and Automated
Because you are selling pizza, you must deliver it instantly.
Human beings by nature are impatient and want immediate gratification. With the tools and script available to you today, there is no excuse not to deliver your product immediately. Failure to do so will lead to unhappy customers and eventually refund requests.
Collect Email Addresses
Your website must collect contact details from buyers and get their consent go on sending them more valuable content over time. This way you can follow-up with your customers and make back-end sales, over and over.
Each of the component detailed here has proven successful for hundreds of other online marketers. By using this systematic approach to building your websites, you will greatly increase your chances of not only generating sales but profiting from those customers for many years to come.